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© Raiffeisen Bank
Raiffeisen International
Leading bank to present Eurovision 2008
Raiffeisen International is a well-stablished bank entity. Based in Austria, Raiffeisen develops its activities across many Central and Eastern European Countries. This widespread presence in Europe has made possible an agreement between Raiffeisen International Bank-Holding AG and the EBU according to which the bank will act as official presenting sponsor for the upcoming Eurovision Song Contest. It includes extensive association covering a big part of the European continent, event and media rights. These sponsoring rights cover several countries located in Central and Eastern Europe: Russia, Ukraine, Belarus, Romania, Bulgaria, Moldova, Serbia, Bosnia and Herzegovina, Albania, Slovenia and Hungary.
Signatories of this agreement have stressed its relevance and future consequences. Bjørn Erichsen, director of Eurovision TV has welcomed this collaboration: “We are pleased to see that Europe's biggest TV entertainment show will be supported by Raiffeisen International, a company with an excellent reputation and strong presence in many of the participating countries. The EBU welcomes Raiffeisen International as the presenting sponsor of the Eurovision Song Contest 2008”.
Michael Palzer, Head of Communications at Raiffeisen International has evaluated the Contest as a good opportunity for the bank to consolidate its market and get new clients: “Given our continuous expansion across Central and Eastern Europe in the past years it is essential for us to further strengthen our position and awareness in this region. The Eurovision Song Contest addresses an ideal mix of viewers and provides us with an excellent communication and media platform towards existing and future customers”.
Once again, Television Event and Media Marketing AG (TEAM) have negotiated the agreement. Since 2004, TEAM is EBU's worldwide exclusive marketing partner for Eurovision Song Contest.
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Yeah, finally Austri awill be present in Belgrade xDDD
well do not be surprised that the bank is here, they are one of the main banks in serbia, and i may also add that they are one of the worst thieves...especially when it comes to taking out a loan.
Its because the main people are serbs and not austrians...pitty
Well, I think that's the best contribution Austria can make in ESC... I really appreciate the irony in this lol
Kinda ironic that and Austrian company is sponsoring a contest that Austria isn't taking part in
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